Media Age Business Tips From U2
Published: November 28, 2005
The New York Times
IN pop culture, nothing lasts forever. But U2 is coming close.
On the surface, the formula U2 used to send 20,000 fans into sing-along rapture at Madison Square Garden last Tuesday night was as old as rock 'n' roll: four blokes, three instruments, a bunch of good songs. Add fans, cue monstrous sound system, light fuse and back away.
But that does not explain why, 25 years in, four million people will attend 130 sold-out shows this year and next that will gross over $300 million and how their most recent album, "How to Dismantle an Atomic Bomb," has already sold eight million copies.
For that, you have to look at U2 less as a band than as a multimillion-dollar, multinational media company, one of the smarter ones around.( Collapse )