New Canadian site launched today: luvu2.ca -- intended to encourage 18-30 year olds to get tested for HIV (more info here).
The video on the site uses One (w/ Mary J. Blige). I suppose it could be NSFW as it contains shirtless men. It's not a cheery video, but forwarding it results in a $1 donation by a big pharmaceutical company to Canadian AIDS prevention groups. Story here.