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January 19th, 2009

what it sounds like, what it looks like... @ 10:56 pm

needleandspoon:
In amongst all the excitement of hearing the first single for the first time (so exciting, so happy), U2France sneaked a preview of the packaging in without much fanfare (at least in the places I've been). And it's pretty, so very pretty, in a clean, minimalist, gorgeously greyscaled way.



I'm still confused by the lack of logic in the title/artwork juxtaposition, but aesthetically, I'm very pleased.
 
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(no subject) - (Anonymous)
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From:needleandspoon
Date:January 19th, 2009 01:19 pm (UTC)
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Actually, a hologram could be kind of awesome.
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From:ringlunatic
Date:January 19th, 2009 01:19 pm (UTC)
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I still haven't decided which of the many versions I want to buy. It looks gorgeous, though!
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From:needleandspoon
Date:January 19th, 2009 01:24 pm (UTC)
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Because I'm an obsessed completist collector, I'll be buying them all, probably from more than one country.

Yes, I'm aware I'm nuts :-)
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From:tranquil_eyes
Date:January 19th, 2009 01:22 pm (UTC)
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Gosh, I think looks ridiculously sexy.

On the juxtaposition... I always thought No Line on the Horizon was supposed to be a 'don't limit your view of the limitless' statement, a lovely, albeit round-about way to say 'hope' if you will. On the artwork, imo, the 'equals to' sign was rather literal. This photo represents 'no line on the horizon' i.e. even though to all intents and purposes there is a clear horizon, a clear limit to what you're seeing, there's more out there.
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From:needleandspoon
Date:January 19th, 2009 01:28 pm (UTC)
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I totally get and appreciate the sentiment behind 'no line on the horizon', but I'm unclear as to why, after Bono spoke about the 'time of day when there's no line between the earth and the sky' that the album image features a line between the earth and sky. I'm told the original artwork that the cover was adapted from has no line, so they've actually added one, which is what confuses me.

I like your interpretation though.
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From:tranquil_eyes
Date:January 19th, 2009 01:43 pm (UTC)
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Hmm I read up a bit more on it, and I see your point.

I guess they're trying to say, "That's not 'no line on the horizon', this is 'no line on the horizon'" lol. U2 trying to do things the hard again... ;) <3
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From:tranquil_eyes
Date:January 19th, 2009 01:44 pm (UTC)
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hard way*
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From:ratherbewater
Date:January 19th, 2009 03:54 pm (UTC)
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Here's the original image with no line. http://www.sugimotohiroshi.com/
I thought it was beautiful.
I too was very confused when the album artwork appeared with a line.
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From:snowfall36
Date:January 19th, 2009 08:50 pm (UTC)
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I like it a lot more without the line. It's so beautiful.
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From:needleandspoon
Date:January 20th, 2009 09:44 am (UTC)
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Seriously, if I was the artist, I would be pissed at that. At least until they backed the truckload of money up to my door. Then I'd probably learn to live with it.
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From:bonoffee
Date:January 19th, 2009 06:54 pm (UTC)
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It's so pretttttty.

I love black/white/grey so this is all good. It's like the opposite of the 90s covers, but I like that the single at least is colourful and so we have a lovely contradiction. Which I always like.

I hope I can afford it all...
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From:needleandspoon
Date:January 20th, 2009 09:47 am (UTC)
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Well, historically, U2 have been all about the contradictions.

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