This is the best thing they have ever done, hands down.
Exclusive: U2 To 'Kiss The Future' On Global Stadium Tour
U2 reveal "Kiss The Future" tour details.
March 06, 2009 09:00 AM ET
Ray Waddell, Nashville
Kiss The Future, U2's world tour in support of its new album "No Line on the Horizon," will play stadiums around the world, beginning June 30 in Barcelona, Billboard can exclusively reveal. Details of the tour will be announced March 9.
It’s a groundbreaking tour with production that includes a 360-degree audience configuration, ambitious staging and a cylindrical video screen. “We’re very excited about the idea to go on the road with this album,” the Edge says. “It’s an album that I think is going to translate so well to the live context. The songs we’ve tried in rehearsal are sounding fantastic, so that’s got everyone really fired up.”
U2 will be playing in a setting unique among all previous tours, by any artist. The tour will be global and lengthy. U2 will stay in Europe through Aug. 22, then hit American shores on Sept. 12 with a show at Soldier Field in Chicago. The band will play in North America until Oct. 28 and plans on working the globe until the fall of 2010. In addition to its production firsts, the tour is destined to become one of the highest-grossing tours ever; at $389 million, the band’s 2005-2007 Vertigo tour is second only to the Rolling Stones’ A Bigger Bang trek.
Playing in a 360 configuration will increase the capacity by about 15%-20%, depending on the stadium. The configuration opens up myriad opportunities for scaling ticket prices, an important consideration for Fogel and the band. The top ticket price will be slightly higher than last time and the bottom price will be lower, with the floor seats -- the closest to the stage -- the lowest priced. In fact, playing larger capacity venues allows for more conservative pricing overall. Field level is going to be $55, and there will be 10,000 tickets a show, every show, at $30, Fogel says. The price points are $250, $90-$95, depending on the market; $55 and $30.
On-sales will begin in Europe in mid-March, and North American on-sales will start in late March/early April. U2 will also resurrect its random upgrade program first seen on the Elevation tour in 2001, where select fans purchasing GA tickets will be moved closest to the stage.
The basic layout of the tour is Europe in July and August, America in September and October with a total of 40-45 shows this year; more stadiums in America in June and July next year, then August and September in Europe. The trek then tentatively will hit South America in the fall of 2010, for potentially as many as 90-100 shows over the next two years.
Read the whole thing here: http://www.billboard.com/bbcom/news/exclusive-u2-to-kiss-the-future-on-global-1003948418.story