lazy"Be all that you can be" - American Army
"Be a winner" - England lotteries
"Eat to get slimmer" - SlimFast
"A bluer kind of white" - Persil/Daz
"Fly the friendly skies" - United Airlines
"We're mild and green, and squeeky clean" - Fairy Liquid Mild Green
"Better by design" - Toshiba
"We've got that ring of confidence"- Colgate"
