Best Buy's sponsorship of the second leg of U2's Elevation Tour, which ran Oct. 10 through Monday, led to the promotion allowing the chain to sell the DVD two weeks before any other retailer, a Best Buy spokeswoman said. This is the first deal of its kind for Best Buy, she added.
The DVD, selling for $17.99, is only available in advance in Best Buy stores, not in Best Buy-owned stores such as Musicland, Sam Goody or Suncoast. An Interscope Records spokesman did not immediately return calls.
A VSDA spokeswoman said the organization couldn't comment on Best Buy's deal because it didn't have details but said it has a longstanding policy against exclusive release deals.
To promote the DVD release, Best Buy will give away an exclusive U2 sampler CD to the first 500 customers on Saturday. The sampler includes hits "Beautiful Day" and "I Will Follow" as well as previously unreleased live tracks from the DVD. Best Buy also will sell the reissue of U2's Best of 1980-1990 double CD.
Best Buy also is promoting Friday's VH1 broadcast of Elevation 2001: U2 Live From Boston and DirecTV's commercial-free airing of the show during December.
I am so happy I waited to buy this. I know where I am going tomorrow morning. I can walk across the street from my apartment to Best Buy.