Copyright 2004 MGN Ltd.
August 11, 2004, Wednesday
HEADLINE: PAUL MARTIN: BEAUTIFUL PAY;
U2 SPEND EUR10MILLION ON ALBUM
BYLINE: PAUL MARTIN
U2 will splash out an incredible /10million promoting their new album
as they bid to make it their biggest ever.
The stars have been locked in meetings with their record label Island
to plan their spectacular comeback.
The Dubliners are to spend a fortune on a massive TV advertising,
poster and publicity campaign around the world.
And they have secretly called in a top Hollywood movie director to
make the video for their first single.
The album, rumoured to be called Vertigo, will be followed by a
massive world tour, taking in more than 50 cities.
A source close to the group told me: "This is the biggest money they
have ever spent on promoting an album.
"They believe it is their best work ever and they want the whole world
to know it's out there.
"The money will be ploughed into a huge publicity blitz, the likes of
which no band have ever done before. Their last album was big but this
is going to be even bigger. Fans won't believe what the band are
The album is set for release in November and is expected to top the
charts around the world.
Their new work was plunged into crisis in July when a pre-copy of
their album went missing from their French recording studio.
Bono threatened to release the new album online at Apple's Itunes
Music Store if tracks from the missing CD were leaked illegally on the
web. But his worst fears haven't been realised and now he's determined
to make U2's new album their biggest seller ever.
"He's so hyped up about this and really wants to give it his best
shot," added the source. "All the band have been discussing ideas for
the first video.
"They have been talking to a great film director but I can't reveal
his name yet.
"The budget for the promotion has been signed-off by their record
company and it's all systems go for the return of U2."
I don't know what to make of it except say that's a lot of money to promote it, and I don't know how much they do/don't need that promotion.
And they really think it's their best? Better than JT or AB? Wow
I wonder who the "top Hollywood Director" is?
Also, I thought the video for the first single was already shot and in the can?
Finally, can anyone tell me what type of paper The Mirror is? Is it reliable news?