i dont know if this has been discussed yet but have you guys seen the iPOD commercial with U2 and their Vertigo in it. its awesome. but i still never would have thought U2 would be in a commercial...ya know what i mean? they never striked me as the media hogs...not that theyre hogging media but theyve always been so reserved. eh....i dont know. what do you guys have to say about it?