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October 13th, 2004

(no subject) @ 09:19 pm

3sidedcircle:
i dont know if this has been discussed yet but have you guys seen the iPOD commercial with U2 and their Vertigo in it. its awesome. but i still never would have thought U2 would be in a commercial...ya know what i mean? they never striked me as the media hogs...not that theyre hogging media but theyve always been so reserved. eh....i dont know. what do you guys have to say about it?
 
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From:interiority
Date:October 13th, 2004 09:32 pm (UTC)
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After seeing the press conference for PopMart, I can't help but think of them as media hogs. I don't think that's a bad thing.

I have yet to see an the iPod commercial, but I think it makes sense for U2 to be in a commercial for something that has to do with music. It's not like they're trying to sell you a car.
(no subject) - (Anonymous)
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From:interiority
Date:October 14th, 2004 12:25 am (UTC)
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Exactly!
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From:slfcllednowhere
Date:October 13th, 2004 09:43 pm (UTC)
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Ehhhh. . . I was kind of disappointed by it, but not extremely or anything. I remember reading that they were approached to use "Even Better Than the Real Thing" in a Virgin Cola commercial and they refused to do it and they said they would never let them use something for commercials but I guess they've changed their minds. . . I guess it bothers me about as much as when they used "Beautiful Day" in the Olympics ads.
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From:mangoprophetess
Date:October 13th, 2004 09:48 pm (UTC)
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They let NBC use "Beautiful Day" because NBC donated all the money they were *going* to give to U2 to the Special Olympics.

The things you learn from Pop-Up Video. :)
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From:slfcllednowhere
Date:October 15th, 2004 03:45 pm (UTC)
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Ah, I did not know that. Well, that's definitely a great thing for them to have done, but even if they didn't get money for it it was still letting it be used for a commercial purpose, y'know? Plus most of the people watching (like me) didn't know about it. . .
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From:mangoprophetess
Date:October 15th, 2004 10:05 pm (UTC)
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Yeah, you're right, U2 should have had them put up a disclaimer saying something about the Special Olympics. Oh, well...that was 4 years ago, so not much we can do now.

Tilly scares me. I'm from near Asbury Park, and that damn clown has scared me since childhood.
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From:slfcllednowhere
Date:October 15th, 2004 10:54 pm (UTC)
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Hehehe. Yeh I took that when I was in town for a concert last year and people comment on it a lot. The whole town was very trippy and strange.
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From:reecord2
Date:October 13th, 2004 09:43 pm (UTC)
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     In some sense, in the end they're advertising their music in this case. They were in a Target commercial once for the "U2 7" EP, and Beautiful Day was in a commercial for the Special Olympics back in 2001. I think the line they'll never cross is something like the Lenny Kravitz Gap ad. It's the difference between Special Olympics or selling your music through something like iTunes and putting your song on a pair of pants.
     Sometime around when the were playing at the Superbowl, they were offered $25 million to give Streets to a car company, and they turned it down. I dunno, I guess in hindsight an iTunes commercial sounds classy even.
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From:achtungbaby
Date:October 14th, 2004 01:15 am (UTC)
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it was done in good taste, it was for a music selling service that sells U2 songs, it wasnt a badly done commercial, it wasnt a Bono only commercial. i see nothing bad here. i liked it.
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From:dark_faith69
Date:October 14th, 2004 03:42 am (UTC)
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I hardly think that doing one commercial every blue moon makes them "media hogs". Especially since it's not just for their music, but also for legal downloading. Considering the crappy state of American radio(I've heard Vertigo once on the radio), you can hardly blame them for finding other outlets to promote their new album.
From:melst
Date:October 14th, 2004 04:17 am (UTC)

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Cult of Mac
From:steakumms
Date:October 14th, 2004 09:52 am (UTC)
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It kinda turns my stomach. Yeah I know, they're supposedly advertising their music as much as iPods, and I know it's getting harder every day for real bands to compete in a marketplace with Britney Spears and such, but it still strikes me as crass. After all, this is a band that did ZooTV and PopMart to demonstrate the absurdity of corporate media saturation and advertising's control over culture. Maybe this is some real meta ploy to subvert from within that's just lost on me. It just feels two steps removed from putting "Running To Stand Still" in a TreadClimber ad or "Lemon" in a Pledge commercial.

I may just download the album (not through iTunes) and not buy it in protest. Not that my lost $17.99 compares much to the millions Steve Jobs lobbed at them to get them in the commercial, but still... principle.
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From:hew_
Date:October 14th, 2004 03:40 pm (UTC)
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I don't see it as something bad at all, since it's more of music video than an ad. It's the band playing, with cool dudes dancing and then at the very end it reads "iTunes" ...for two seconds.
Would you say that music videos make them "media hogs" as well?

:) U2's back ;) mwahaha. People at school were all "did you see U2's commercial??". They don't even see it as an iPod commercial... ;P
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From:3sidedcircle
Date:October 16th, 2004 11:06 am (UTC)
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"...not that theyre hogging media..."

...i dont think that they are media hogs at all. i guess that came out wrong. i was just surprised thats all.

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