November 24, 2004
Chalk this one up to inspired co-branding, superstardom and a buttload of TV advertising.
According to early reports from national accounts, U2’s How to Dismantle an Atomic Bomb (Interscope) is poised to sell over 900k in its first week, with a solid shot at reaching a million before the holiday weekend is over. It’s almost enough to give one, uh, vertigo.
Of course, U2 is ordinarily no sales slouch, with some 125 million albums worldwide to their credit, but the band's last album, 2000’s All That You Can’t Leave Behind (Interscope) sold 428k in its first week, meaning demand for this one has ramped up significantly. (Translation: “Apple apple iPod apple iPod, apple iPod iPod apple.”)
One new factor likely to help drive U2’s opening number up is that Best Buy will begin selling Bomb for $7.99 (along with some other titles) on Friday, one of the busiest shopping days of the year.