daniel (seven86) wrote in u2,
daniel
seven86
u2

  • Mood:
  • Music:

HTDAAB // U2 FLIES INTO STRATOSPHERE

All Systems Go for New Album Heading Into Thanksgiving Weekend

November 24, 2004

Chalk this one up to inspired co-branding, superstardom and a buttload of TV advertising.
According to early reports from national accounts, U2’s How to Dismantle an Atomic Bomb (Interscope) is poised to sell over 900k in its first week, with a solid shot at reaching a million before the holiday weekend is over. It’s almost enough to give one, uh, vertigo.

Of course, U2 is ordinarily no sales slouch, with some 125 million albums worldwide to their credit, but the band's last album, 2000’s All That You Can’t Leave Behind (Interscope) sold 428k in its first week, meaning demand for this one has ramped up significantly. (Translation: “Apple apple iPod apple iPod, apple iPod iPod apple.”)

One new factor likely to help drive U2’s opening number up is that Best Buy will begin selling Bomb for $7.99 (along with some other titles) on Friday, one of the busiest shopping days of the year.
Subscribe
  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 2 comments